Why Website Navigation Matters: UX Best Practices

Around 88 percent of netizens say they will never return to a website if they had a bad experience with it.

Your website’s navigation structure has a major impact on its user experience, conversion, and sales.

Website navigation can make or break user experience. No matter how visually stunning your website is, if the navigation is complex, you may lose visitors to your competitors.

Intuitive and conversion optimized website navigation is the cornerstone of effective website design in Mississauga. Website navigation also has a significant impact on your SEO rankings.

Here are some UX best practices to follow for website design and navigation.

Simplicity

In their zeal to make their website visually appealing, many website owners go for eye-catching visuals and innovative designs. They end up cluttering their website with overly-busy design elements. Website clutter distracts users and makes it difficult for them to find what they are looking for.

Every design element on a website should be there for a reason. Use white space to highlight the main features of your pages such as CTAs and descriptions. Identify your main site elements. Limit the amount of fonts and colours utilized.

Responsive Design

Make sure your web pages render well on a variety of devices and screen sizes. Responsive web design is more important than ever. The number of mobile internet users is increasing with each passing year. With a non mobile friendly website, you run the risk of missing out on business opportunities.

Make sure your branding and design remain constant across all devices. Make sure buttons can be easily clicked on smaller screens. Optimize images and add keyboard triggers in forms.

Strategic Layout

A good layout makes important information easily accessible, The features designed to help users take a desired action should be front and centre. If, for instance, you are a contractor, most of your users will visit your website to hire your services. Make sure the features that help them achieve their goal are front and centre.

The menu should be user friendly and easily accessible. To avoid confusing your users, use a single navigation menu across your site.

Personalization and Customization

Here are some tips to take user experience personalization to the next level.

  • Give users an option to create an account
  • Create targeted content for different audience segments
  • Take feedbacks and conduct surveys
  • Use personalized name tags in mailers instead of generic greetings
  • Create retargeting campaigns to target users who abandon their shopping carts

Want to optimize your website for conversions? DiziExperts can help. Our team will come up with a customized action plan to help you achieve your ROI goals. To enquire about our services, call 1-905-448-2900.


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