Why Website Navigation Matters: UX Best Practices

One of the most important things that affect the user experience of your website is its navigation design. It is arguably the most important element of your website design in Toronto. Simple, intuitive website navigation will help visitors find what they’re looking for swiftly and easily.

Most users won’t visit a website with a poor user experience again. Not just users, even Google loves websites with simple navigation. Intuitive navigation will help you score brownie points with the search engine giant.

People spend more time exploring an easily navigable website than a website with complex navigation. When a user visits a website and finds that it is difficult to navigate, they may lose interest quickly and bounce without even viewing the products and/or services the business offers.

Do not make your visitors work too hard to find what they’re looking for or they may defect to your competition. Follow these simple tips to make your website easy to navigate.

Keep it Simple

Many website owners throw in eye-catchy elements that make a flashy statement without a second thought to catch their users’ attention. What they don’t realize is that these elements can clutter their websites, making it difficult for users to find relevant information.

Every design element on your website should be there for a reason. Only use elements that add value by making it easier for your users to interact with your website. Keep things simple. Use white space judiciously to guide your users through your website content.

Use a Responsive Design

Mobile devices generate around 55 percent of global website traffic. If your website does not work on mobile devices, your target audience may choose your competition over you.

Make sure your website renders perfectly on all devices. Your branding and design should remain consistent across devices. Before using an image, think about how it will look on a large desktop screen vs a mobile or tablet screen.

Give Some Thought to Website Layout

Think about why your user visits your website and what they do once they are on it. Every element on your website should guide your user towards their goal.

If, for example, you own a restaurant, your website visitors will come to your website to check out your menu or make a reservation. Make sure the features designed to help them make a reservation or view your menu are front and center, and the remaining content can come down the page.

Your navigation menu should not get in the way of users when they are trying to find something, but should be readily available when they need it.

Want to improve your website design in Toronto? DiziExperts can help.  We have mastered the art and science of balancing aesthetics and usability in web design. To get a quote, call +1 905 448 2900.

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