Where Is Your Instagram Marketing Headed in 2021?

With more than a billion monthly active users, Instagram is one of the most popular social media platforms. No wonder businesses of all shapes and sizes use it for marketing their products and services.

As 2020 draws to a close, now is the perfect time to review your Instagram marketing strategy. Watch out for the latest trends and revamp your strategy accordingly. Here are a few tips to increase Instagram engagement in 2021.

Use a Business Profile

If you do not have an Instagram business account, now is the right time to get one. An Instagram business account can give your business a competitive edge. A business profile will allow you to publish ads without needing to use Facebook’s advertising tools.

Followers will be able to contact your business by just clicking on your contact button. An  Instagram business account will also allow access to Instagram analytical tools called Insights that provide important information related to impressions and reach of posts.

If used correctly, these tools can help you track important metrics and know your audience better.

Partner With Influencers

Partnering with influencers is one of the most effective ways to boost your Instagram reach. Influencers have the power to affect the purchasing decision of people. They are regarded as having a higher level of expertise. People trust influencers and often buy products that appear in their feed.

Before you partner with an influencer, make sure they have an audience that is relevant to your products or services. The benefits of partnering with an influencer go beyond short term gains such as increased sales. An influencer can also help you build a lasting brand awareness with a new audience.

Create Product Teasers

Create compelling product teasers that pique curiosity, gently nudging people to buy. Make sure your advertisements are not intrusive and do not annoy or scare them off. If you are pushy you will turn off potential buyers.

Use product teasers to talk about your products and increase excitement. The idea is to tease people and persuade them without seeming desperate. When you do not push people into buying something, they will be more likely to buy it. If not, they will at least engage with the post by leaving a like or dropping a comment.

Create Instagram Stories

Instagram stories come in a slideshow format. Though Insta stories are live for just 24 hours, they can be saved and reused later. Use Instagram stories to connect with your audience. Create behind-the-scenes insider posts. If you are collaborating with another brand or an influencer, tag them in your stories.

DiziExperts  is a top-rated social media marketing agency in Toronto. Whatever your industry, we will create a social media marketing strategy to drive engagement.


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