Top Social Media Trends For 2021

Social media has become more than just a medium to connect with the people who matter. With more than 3.6 billion users, social media is a potent marketing tool. Businesses of all shapes and sizes use social media to engage their audiences.

Social media is always changing. As a digital marketer, you need to keep up with ever-changing social media trends. Digital marketers who keep on top of social media trends and keep abreast of the latest developments never run out of ideas. Their knowledge allows them to craft customized social media strategies for their clients.

Here are some social media trends expected to rule in 2021.

The Tone of Conversation Marketing Will Undergo a Change 

In 2021, marketers will focus on providing their audiences with valuable information that they need to make informed buying decisions instead of using conversational marketing tactics centered around making sales as soon as possible.

Use a healthy combination of AI and human agents to propel your brand. Use AI-powered bots to answer simple queries. Human agents should be used to handle tricky questions and concerns.

Video Will Continue to Grow in Popularity 

In 2020, the video was the most commonly used marketing content and the second most engaging content on social media platforms. In 2021, social media giants such as Facebook, Twitter, LinkedIn, and TikTok will aggressively ramp up their video capabilities.

As users get more options to post and consume different types of videos, the popularity of video content will only increase in 2021 and beyond.

Snackable Content Is In 

As attention span continues to shrink, users crave short-form snackable content. Brands use snackable content to educate their consumers about their services and products, prompt social sharing, and attract new leads.

The potential payoff of snackable content is more immediate than long-form content. Some popular snackable content formats are quote graphics, memes, GIFs, and infographics.

More Brands Will Go Live 

Live streaming is on the rise. The live streaming industry is projected to grow by 200 percent in 2021. More brands than ever are using popular social media platforms such as Facebook, Twitter, Instagram, and Twitch to live stream Q & A sessions, tutorials, and events. These types of content keep your target audience engaged.

Use live streams to create a deeper connection with your brand audience. To create value for your audience, answer their questions during live streams.

Are you looking for a reliable social media agency in TorontoLook no further than DiziExperts. Whatever your industry, our team will create a customized strategy to increase your organic reach on social media.

Related Posts


With close to four billion users, social media is a force to be reckoned with. Digital marketers use social media…

Social Media Marketing Agency
Where Is Your Instagram Marketing Headed in 2021?

With more than a billion monthly active users, Instagram is one of the most popular social media platforms. No wonder…


  • 2000+
    Happy Clients
  • 90%
    Traffic Increase
  • 10K+
Toll free 1-877-974-4744

    Have a Project? We are excited to work with you

    Skip to content