Top Digital Marketing Trends Expected to Rule in 2021

We are all aware of the ever-unfolding nature of digital marketing. The techniques and processes that are extensively used today may fall out of favor tomorrow. Successful digital marketers know this. They keep on top of emerging trends and are always on the lookout for opportunities to expand their knowledge and learn new skills.

So what are some digital marketing trends that are expected to create ripples in 2021? Let’s find out.

Increased Focus on the Featured Snippet in Google SERPs 

In 2021, the goal of SEO will change from getting listings into the number one position to zero position (Google’s featured snippets). The featured snippet is separated by a small box and located at the top.

The primary purpose of providing a featured snippet is to answer users’ questions without them having to click on a link. No wonder it is nicknamed no-click search. You can use a featured snippet to provide just enough information to pique users’ curiosity.

Featured snippets are usually for long-tail keyword phrases. When using a featured snippet, make sure you answer the keyword question clearly.

More Users Than Ever Are Expected to Use Ad-Blockers 

Many internet users consider ads annoying and intrusive. No wonder ad blockers are growing in popularity. Around 27 percent of internet users are expected to use ad-blockers in 2021. As more users adopt ad-blockers, many digital marketing agencies will start feeling the pinch.

You don’t need to panic yet. Depending on your target audience, the damage could be minimal. If ad blockers block your ads, adapt your advertising strategy. Shift your focus to influencer marketing and sponsored content.

Automated Bidding Will Increase in Popularity 

Automated bidding debuted in 2016. Experts believe it will continue to grow in popularity in 2021. Digital marketers will come up with strategies to tweak and optimize their ads better. Increased reliance on automated bidding means that marketers could devote more time to optimize other aspects of PPC performance.

Customer Segmentation Will Achieve New Heights 

In 2021, more marketers will use multiple marketing campaigns to target specific audiences instead of a few large marketing campaigns to target general audiences. Digital marketers will use big digital algorithms to micro-segment their perfect audience.

Increased Focus on Interactive Content 

More digital marketers will start using interactive content such as quizzes, surveys, contests, giveaways, and open-ended questions to engage their audiences. Adding interactive content to your website is one of the most effective ways to connect with your audience on an emotional level.

DiziExperts is one of the reputable digital marketing agencies in Toronto. Our team will come up with a customized strategy to build or improve your online presence. To discuss your project with a digital marketing expert, call us at 1-905-448-2900. 

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