The Definitive SEO Audit Checklist For 2021

You cannot implement your SEO strategy and forget it. Conduct technical SEO audits regularly to check the technical aspects of your website’s SEO. The objective of a technical SEO audit is to assess the health of the website.

If done correctly, a technical SEO audit can reveal current and potential issues. Perform a mini audit every month and a detailed technical audit every 4-5 months.

The Ultimate SEO Audit Checklist

Crawl Your Website

Check your robots.txt file. Use a tool that provides you with actionable recommendations to improve your content quality, technical SEO, and website SEO.

The best tools are designed to help find problems that might hurt website ranking. Typical examples include broken links, duplicate content, unlinked pages, and excess redirects.

Before you start an audit, check Google Search Console to know the number of pages Google is crawling on your website. This is your crawl budget.

To make the most of your crawl budget

  • Remove duplicate content
  • Some pages such as Privacy Policy and Terms and Conditions do not need to be listed in search results. Disallow these pages from being indexed
  • Reduce the number of redirects
  • Add URL parameters to the Google Search Console. This will prevent Google from crawling the same page twice

Review Your Sitemap

We cannot emphasize enough the importance of a comprehensive and structured sitemap. The ideal sitemap includes important information that Google and other search engines need to crawl sites efficiently.

Make sure your sitemap is concise, clean, and up-to-date. It should be properly formatted in an XML document and should include canonical versions of URLs and follow the XML sitemap protocol.

Check if Your Website is Mobile friendly

In 2020, the number of people who use their mobile phones for internet browsing stood at 4.28 billion (around 90 percent of the global internet population). These numbers will continue to grow.

Test if your website is mobile-friendly. Use tools as well as manually check your website. Using your mobile phone, navigate across your website. Check if your contact forms and pages are loading properly.

Here are some tips to optimize your website for mobile

  • Use responsive design
  • Speed up your website
  • Remove annoying, unwanted pop-ups
  • Declutter your navigation bar to make it user friendly
  • Optimize title tags and meta descriptions

Test Site Speed

Website speed can make or break a website. If your website takes several seconds to load, you might lose visitors to your competitors. Use Google PageSpeed Insights and other tools to analyze the load speed of your website.

Follow these tips to speed up your website

  • Minify CSS and JavaScript files
  • Optimize images
  • Reduce the number of HTTP requests
  • Reduce server response time

DiziExperts offers top-notch SEO services in Toronto. We will come up with a plan to supercharge your SEO. For consultation contact us at +1 905 448 2900.

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