Local SEO Tips for Google Maps

There are several benefits of Google Maps. It can help people discover your business and allow them to quickly contact it. Your Google Maps listing will encourage people to visit your website or location and make your business stand out from the crowd.

These benefits are only attainable, if people can find your Google Maps listing easily. Around 67 percent of consumers use Google Maps for navigation. Most consumers rarely look past the first few results.

In 2015, Google made big changes to the local search history. Users soon noticed that whenever they searched a local business, Google would serve only three search results, instead of seven. The Google Map accompanying the search results remained unchanged.

Since 2015, it has become even more important for businesses that their listings rank high on Google Maps for the terms their target audiences are searching. Disappointed to lose visibility, businesses, especially those who ranked fourth to seventh on Google’s local searches, started adapting to make Google search work for them.

Here are some tips to rank higher on Google Maps.

Use Google My Business Properly

When used correctly, Google My Business is a powerful marketing tool. Keep your business info up-to-date and accurate. GMB location should be owner-verified. The specific town and city you are targeting should appear in the landing page title.

Your NAP (name, address, place) should be the same everywhere including GMB, Google+ and other directory listings. To build credibility, add images of your business to your listings.

Categorize your business accurately. The primary category should be the one that best represents the core offering of your business. Write a business description that accurately describes what you do. Include keywords in it.

Get Google Reviews

Buyers are more likely to trust reviews from real users than brand advertisements. Google reviews help build trust and credibility. No wonder around 95 percent of consumers read reviews when deciding whether to buy a product.

You need to be proactive in asking buyers for reviews. Always thank buyers for leaving positive feedback, and quickly reach out to consumers who are dissatisfied with a product or service. Simplify the process of leaving reviews. Get on sites popular among your target audience.

Get Inbound Links

There are several ways to get inbound links from other local websites. You can make donations to your favorite charity, sponsor a meetup, promote a cause you are passionate about or host a community event.

DiziExperts offers top-notch local SEO services in Toronto. We are committed to helping local businesses reach out to their buyers and prospects. To make an inquiry, call +1 905 448 2900.


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