Improve Local SEO With Google My Business

With the advent of digitalization, businesses have ardently started investing in online channels. Securing top search engine rank not only showcases your products and services to potential clients but also helps improve brand recognition.

Google My Business is now a primary choice of businesses that want to outshine the cutthroat competition. Before we proceed to explain how it improves your local SEO efforts, let’s take a look at the quick rundown of steps to take your business on Google.

  1. Go to the official page of Google My Business.
  2. Sign in using your Google account. Tip: Use your business domain email address when possible.
  3. Ensure that no other business exists with the same name and location.
  4. Now, it’s time to bring your business online by clicking “Add Your Business To Google.”
  5. Fill in the name of your business.
  6. Pick a suitable business category. Tip: You can modify this later.
  7. Enter the location of your business and delivery locations (if any). Tip: Even if it’s optional, your best bet is to include it to maximize the SEO efforts.
  8. Provide your business contact details like contact number and website.
  9. Click on “Verify Now” or “Verify Later” to complete the verification process via postcard, email, or call.

Can you improve local SEO with Google My Business?

Now that you know how to get along with Google My Business, here’s why you ought to do that. After all, you want to take your local SEO results to the next level.

●       Makes your business more “visible” to your prospects

Whenever someone searches for a product or service, they are most likely to choose a provider from the first page of search results. While at it, Google first lists ads, then local-3 pack, followed by the organic results.

Having a full-fledged Google My Business profile means your business will have higher chances of securing these top 3 local search results. Besides, you’ll be able to increase the overall exposure your business gets.

●       Reduced ad requirements

If you nail the Google listing and are already publishing high-quality, localized content, your business can significantly curb the ad expenses.

This is why local SEO services in Toronto suggest doubling down on optimizing the Google My Business profile instead of relying heavily on ads to bring traffic.

●       More customer engagement

Since Google listing gives you the option of responding to reviews and questions about your brand, customers get a clear insight into your offerings. Every customer wants to pick a business that pays heed to customer support, which is why you must be proactive about giving feedback regularly.

●       Broaden your brand reach (more traffic!)

Google My Business proves to be an effective sales funnel for businesses that want to increase sales by reaching a broader customer base. In other words, you can be the solemn ruler of local search engine results by having an impressive Google listing.

Puzzled with the jargon and complexity SEO campaigns seem to entail? Look no further than DiziExperts to get complete digital marketing solutions. Call our professionals at 1 905 448 2900, and let us handle the rest.


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