Effective Ways to Promote Your Business on Social Media

Social media has come a long way from being just a medium to connect with people who matter. Over the years, social media has revolutionized marketing. Today, companies of all shapes and sizes use social media to connect with their audience to build their brand, increase sales, and drive website traffic.

As businesses of all shapes and sizes flock to social media, the competition is increasing with every passing day. There is a content overload over social media. Work with your social media agency in Toronto to build a solid marketing strategy to make your brand stand out from the crowd.

Here are some tips to promote your brand on social media.

Choose the Right Platform for Your Brand

Just because many of your competitors are using a certain platform does not necessarily mean it is the right choice for your business.  When selecting a social media platform, weight up the pros and cons of using it for marketing.

Define your target audience and goals. Once you have your audience profiled, determine which platforms they use. Consider how active your target audience is on those platforms and how they use them.

Use High quality Video Content

Quality matters in video advertising. A high quality video can boost your brand image. High quality videos will keep your viewers coming back for more.

A low quality video, on the other hand, can turn viewers off and damage your brand’s credibility and reputation. Use short videos to introduce content and show your brand in a new light.

Increase Social media Engagement

When your target audience interacts with your brand, you get valuable insights. You get to know your audience better. Every interaction presents numerous opportunities to build a long-term relationship with the customer.

Consider these tips to increase social media engagement.

  • Respond to every comment (even{especially} the negative ones)
  • Give your readers incentives to like, comment, and share your content
  • Post engaging and relevant content
  • Use emoticons. A study found that a smiley face can increase engagement by 25 percent, whereas, a grimacing emoticon can increase user engagement by a whopping 138 percent
  • Ask a relevant and fun question

Create a Community of Followers

The more followers you have on social media, the better your organic reach. To improve your brand’s credibility and reach, network with influencers in your industry. Encourage tagging. Give people reasons to interact with your content. Use humor to effectively engage your audience.

Want to grow your social media audience? Dizi Experts can help. Our team comprises seasoned digital media professionals. We will come up with a customized strategy to create buzz for your brand. To discuss your project with our team, call 1-905-448-2900.


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