Effective SEO and SEM Strategies for Success

Every business needs an SEO and SEM strategy. Both SEO and SEM focus on putting a website in front of as many people as possible. An effective and clear strategy will help build brand awareness, credibility and trust.

What is SEO and why Every Business Needs it?

Search engine optimization or SEO involves taking steps to optimize a website in order to improve its visibility, and consequently, the quality and quantity of website traffic. SEO is cost-effective.

When you do your homework, you are able to target the people looking for products or services similar to yours. SEO takes time to start working. Though it may take 4-6 months to see results, SEO delivers long-lasting results that grow over time.

SEO is highly effective. When done correctly, SEO can help you make your target audience fall in love with your brand and turn more prospects into customers.

There are four pillars of an effective SEO strategy-technical SEO, content, on-site SEO and off-site SEO.

An Introduction to SEM and Its Benefits

Search engine marketing (SEM) or pay per click or paid search involves promoting a website by increasing its online visibility primarily through paid advertisements.

An effective SEM strategy will help you target the right audience through optimized ads and increase brand awareness. PPC is cost-effective as you pay only when a person clicks on your ad.

The main difference between SEO and SEM is that while SEO is an organic strategy, SEM uses paid advertising. SEO and SEM work together to make a website more visible.

Effective SEO Techniques

SEO agencies in Toronto and elsewhere swear by these SEO techniques.

Make Your Website Lightening Fast

The ideal website is easy to navigate, does not have distracting design elements and is lightning fast.

Your website’s performance will primarily depend on its user experience. Your page loading speed can make or break your website’s user experience. The modern user expects websites to load in 1-2 seconds. They hate putting effort into finding the information they’re looking for. If you fail to meet your website visitor’ expectations, they can defect to a competitor.

If your site takes more than three seconds to load,  your visitors can get frustrated. To improve page loading speed, compress large files including videos and images, minify JavaScript, HTML and CSS, use browser caching and a CDN and get rid of render blocking JavaScript.

Minimize HTTP requests, reduce server response time. Choose the right hosting plan for your needs.

Optimize Your Site for Mobile

Mobile generates more than 50 percent of internet traffic. The growing popularity of mobile usage isn’t a passing fad. It is estimated that more than 72 percent of users will use their smartphones to access the internet.

A mobile responsive site is no longer a matter of choice-it is a necessity. Your website should render on mobile devices or you run the risk of losing your visitors to the competition.

Here are some ways to make your site mobile friendly.

  • Use a mobile responsive theme
  • Eliminate intrusive and annoying pop-ups
  • When choosing a font, make sure it is legible and readable
  • Make CSS and images as light as possible
  • Get rid of Flash

Write Effective Content

You need to write content that converts. Address your target audience’s pain points through content. To pique the interest of your readers, add images to your posts. Check your content for plagiarism. Naturally incorporate keywords into your content or Google may penalize you for keyword stuffing. Use effective headlines. Be consistent in your use of your brand’s tone of voice. Blog regularly.

Measure SEO performance and Results

We cannot emphasize enough the importance of tracking SEO performance. You cannot just implement your SEO strategy and forget it. Have a plan in place to track SEO performance.

Use KPIs to track your bounce rate, conversion rate, organic CTR and average session duration. Compare actual results with expected results. The comparison will reveal loopholes in your strategy allowing you to plug them in a timely manner.

Data collected in the process can pave the way for better decision-making.

Effective SEM Techniques

Follow these tips to create successful SEM campaigns

Target Your Ads Carefully

If you are a local business, exclusively target local searches and area keywords. If, on the other hand, you plan on advertising in multiple countries, create a separate budget for each country and use country-specific keywords.

Choose Appropriate Search Engines

Though Google is the most popular search engine, there are several markets where it is not the leading player. In Russia, for example, Yandex is the most used search engine. In China, Baidu controls about 70-80 percent of China’s search engine market.

If you want to advertise in these or other markets where Google is not the market leader, optimize your ads for Google as well as the most popular search engines in these markets.

DiziExperts offers top-notch SEO agencies in Toronto. We are committed to helping local businesses reach out to their buyers and prospects. To make an inquiry, call +1 905 448 2900.


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