Digital Marketing Strategies to Focus on During COVID-19

The coronavirus pandemic has changed our lifestyle radically. Eventually, the way of doing business has also changed. Many events, conferences, and festivals that were scheduled in 2020 have been rescheduledorcancelled. Marketing tactics that require meeting in person are not viable due to social distancing. However, more and more companies are enhancing their digital marketing to promote their products and services online to stay relevant.

Below are the top 5 digital marketing strategies to focus on during COVID-19:

  • Search Engine Optimization
  • Social Media Marketing
  • Google My Business
  • Google Ad Campaigns
  • Email and Newsletter Campaigns
  1. Search Engine Optimization: Optimizing your website and blog for search engines can bring the best ROI,like it always did. By creating quality content and by improving your existing content, you can rank higher on various search engines. Most of the users don’t prefer clicking beyond the first page. Thus, your business needs to rank as high as possible.
    It is essential to research for the right keywords that can help your website to rank faster; and you must incorporate those keywords in your content. If you find it difficultto create fresh and SEO-friendly content regularly for your blog or website, you can hire a digital marketing agency like Diziexperts for their content writing services.
  2. Social Media Marketing: Though marketing in person is not possible in the current scenario, you can’t stop promoting your business. Social media marketing is an excellent marketing tactic to grow your presence online. Facebook, Twitter, Instagram, and LinkedIn are some of the best social media platforms to expand your following.
  3. Google My Business: If your business had to be closedor if your business hours have been changed because of the pandemic, you must update Google My Business to reflect that. Updating your ‘Google My Business’ listing is as necessary as any other marketing strategy. If you had created a Google My Business listing at the time of starting the business and haven’t updated or edited that in many years, this is the right time to do so. You can also write a post about the current situation of yourbusiness because of the pandemic. You can let your customers know about the safety measures you are taking to stay protected.
  4. Google Ad Campaigns: Due to the pandemic, web traffic is higher than it ever was, which means there are more searches online. If you have a budget for marketing, you can prefer spending that through a well-designed Google Ad campaign. Google Ad campaigns are undoubtedly good investments to make while running your business as you can reach more people online, and that can increase sales. If you have any update regarding your business, like a change in your services, Google Ad campaign is helpful.
  5. Email and Newsletter Campaigns: When many people are studying and working from home because of the COVID-19 pandemic, email and newsletter campaigns sound to be amazingly useful for promoting your business. Now, people have enough time to check emails and read newsletters. Plus,emails and newsletters are effective ways to keep people updated about your business and services. You can also create informative emails about the COVID-19 situation.

The COVID-19 pandemic has stopped many things, but hopefully,it is not likely to stop you from marketing your brand. Above are the top 5 digital marketing strategiesthat can work for your business despite the pandemic. If you have any queries regarding digital marketing, feel free to write to Diziexperts at


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