Best Practices For Increasing Landing Page Conversion Rate

A landing page is created to increase awareness about a specific product, service or offer or to encourage visitors to take a specific action. A landing page also allows the creator to capture valuable user information.

Some examples of landing pages are About Us, Subscribe and Get Started pages. When it comes to sharing information, people are selective. You need to create new effective landing pages and optimize the existing ones to encourage your visitors to take action.

Here are some tips to improve your landing pages.

Use Effective Headlines

The bounce rate for a landing page’s bounce rate can be as high as 70-90 percent. Effective headlines can help reduce a landing page’s bounce rate. First impressions matter. You have just 2-3 seconds to create a good first impression.

Your headline is one of the first things people will see when they arrive on your landing page. Use catchy yet concise and accurate headlines. Let your visitors know what to expect within the first few seconds.

Create Effective Content

Write crisp and to-the-point content. Make sure your content delivers a clear and impactful message. Speak directly to the user. Use words such as you and your to show your user you care. Effective content will help engage users and impact your conversion rate.

Use Images

A picture can tell engaging stories. Many people find a landing page with just text and no visual content boring. Images can generate curiosity and pique the user’s interest. Use images to convey the feelings and emotions you want your target audience to feel.

Test images before using them. Before using an image, make sure it delivers the intended message.

Use Effective Calls-to-Action

The call-to-action is one of the most important elements on a landing page. It plays an important role in converting prospects into consumers.

Use direct and to-the-point CTAs. Use strong, compelling action verbs. Some of the most effective words to use in your CTA are Submit, Get Offer and Call Now. To catch the attention of your visitors, use contrasting colors for your CTA buttons.

Your CTAs should answer the most important question most visitors ask before checking out a landing page-what’s in it for me? Keep your CTA button big enough to attract attention, but not so big that it distracts the user.

Make Sure Your Pages Are Responsive

Google and other search engines love responsive pages. To earn brownie points with the search engine giant, make sure your pages are optimized for mobile devices.

Responsive pages can adapt according to a user’s viewing environment. This helps ensure they are able to view the information they’re looking for easily, irrespective of the device they’re using.

DiziExperts offers top-notch digital marketing services in Mississauga. Our pros have the skills and experience required to create personalized landing pages. Have questions? Call +1 905 448 2900.


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