A Guide to Local SEO

Having a visually appealing website design does not mean anything if your target audience cannot find your website. Local SEO focuses on optimizing a website to be found in local search results. Small businesses optimize their websites for local searches to get the attention of users who perform relevant local searches.

Proven Ways to Improve Local SEO


Create a Google My Business Account

Follow these steps to create your Google My business account

  • Sign into Google My Business
  • Sign into your Google account
  • Enter your business’s address
  • Decide how your business will display on Google Maps
  • Select a business category
  • Provide business details (phone number or website URL)
  • Select a verification option

Follow these tips to optimize your business profile on Google.

  • Provide accurate and up-to-date information
  • Include your business logo and provide important information such as what payment methods you accept and hours of operation
  • Upload images
  • Encourage customers to leave reviews
  • Effectively respond to customer complaints
  • Publish posts announcing offers and discounts to your business profile

Create Content Based on Local Events and News

Creating content based on local events and news is one of the most effective ways to get your business noticed online. Write blog posts around local activities, news or issues. Create videos about local charities that you support. Set up location specific webpages. Upload high-quality local content to these webpages.

Optimize your Website for Mobile

More people are using mobile internet today than ever. If your website is not optimized for mobile, you are missing out on business opportunities. A mobile optimized website loads in less than three seconds. Optimize buttons for mobile. Use bigger fonts and intuitive UI.

Key Benefits of Local SEO for Your Business


Increased Online Visibility

If done correctly, local SEO can help increase your online visibility. Whenever a person searches for products or services similar to yours, they will get information related to your business. Even if they don’t choose your business that time, they will become aware of your business and may choose it in the future.

Enhanced Trustworthiness and Authority

Write local content to attract the attention of your local audience. When more people find your website and content for information, your business’s reputation will improve and users will start viewing your website as a trustworthy source.

Grow Your Local Following

Use social media to engage your local audience. Market your events on popular social media platforms. Whenever a customer shows interest in your products or services and searches for your business on Yelp or Google Maps or any other platform, message them. Answer any questions they may have.

DiziExperts is one of the most trusted local SEO companies in Toronto. We use time tested techniques and advanced SEO tools to help local businesses capture and hold the attention of their audience.

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