4 Ways Small Businesses Can Use Social Media to their Advantage

Social media is a goldmine of leads. More than 50 percent of the global population uses social media. If you are not on social media, you are missing out on business opportunities. A strong social media presence can help build credibility and trust. Social media gives businesses numerous opportunities to connect with their target audience.

Here are some ways you can use social media to your advantage.

Create Brand Awareness

Use social media to build brand awareness. Encourage your customers to share your posts. Create contests on social media platforms. Give your followers incentives, such as a bonus entry for each share, to share the news.

Use question posts (they get 100 percent more comments than standard posts) to engage your target audience. Use social media to show prospective buyers the benefits of your products and how they work. To build trust and credibility, post customer testimonials to different social media accounts.

Drive Traffic to Your Website or E-commerce site

Your website is one of the first things a prospective customer would want to take a look at before buying from you. You can use social media to direct buyers to your website. All major social media platforms allow page owners to add direct links to their websites.

Here are some tips to use social media effectively to drive website traffic.

  • Optimize your social media profiles
  • Engage with your target audience. Move swiftly to address issues and concerns
  • Post regularly
  • Post when your audience is active
  • Organize quizzes and contests and run polls to engage your audience

Boost Organic Visibility

If used correctly, social media can help accumulate different types of backlinks to build a healthy backlink profile. Social media platforms send relevancy signals and other signals to all major search engines including Google. This ensures popular share worthy content is easily visible and shareable.

Social media can also impact your SEO. Though social media likes, backlinks and shares are not direct ranking signals, there is a correlation between social media activity and website popularity. Whenever you share a post and your target audience shares it further, your visibility improves and quality backlinks are generated in the process. These signals could indirectly improve your search rankings.

Lower Your Advertising Costs

Social media marketing is more affordable than conventional marketing. Plus, you can track how your ads are performing. You can use word of mouth marketing (which is free of cost) to generate buzz for your business.

Want to build an effective social media marketing strategy in Mississauga but do not know where to start? DiziExperts can help. We will create a customized strategy to improve your online brand reputation.


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