With close to four billion users, social media is a force to be reckoned with. Digital marketers use social media to engage their target audiences, build and increase brand awareness and improve brand perception.

Every business needs a social media marketing strategy. An effective social media marketing strategy will help you

  • Build a strong, organic presence
  • Target your audience more effectively, and
  • Help you stay ahead of the curve

To grow your social media audience, you don’t have to do extraordinary things. Just do the simple things right, you will do good.

We have compiled a list of some simple, yet most effective ways to increase organic reach on social media. Take a look.

Find the Right Time to Post

You won’t get anywhere by posting at random times. To increase the reach of your content, post at times when your target audience is most active. Posting at the right time can maximize audience engagement.

Many social media platforms have analytical tools that businesses can use to determine when their target audiences are online. Facebook, for example, has Insights that you can use to know everything there is to know about your profile.

Twitter analytics shows you which days your tweets have the highest impressions. Since Facebook owns Instagram, it has very similar analytics. You can use Instagram analytics to find the average times your audience is online. Schedule your posts at times when your audience is most active.

Engage Your Audience

Respond to both positive and negative feedback. Thank followers who like your posts and leave positive reviews. Respond quickly to negative feedback (within 24-48 hours). Keep it polite and professional. Assure the person of your support.

Reply to comments on your posts. Use strategic hashtags that fit your industry and audience. Encourage social sharing (by adding social sharing buttons in visible spots and rewarding users who share your content).

Use Visuals and Videos

Leverage visual and video marketing to engage your target audience. Use meaningful, original, and interesting videos and visuals to stimulate curiosity and grab the audience’s attention. Add graphics to your posts. Use high-definition images in posts and updates. Use images that tell stories.

Upload videos directly to social media platforms of your choice instead of posting links to outside websites. Use unusual, quirky videos. Create short, simple instructional and company culture videos.

Maintain a Consistent Brand Voice Across Social Media Channels

Outline your brand voice and stick to it.  Reinforce your beliefs to ensure your readers perceive your brand the way you want them to. Decide the word types, jargon, and the tone you want to use (formal vs informal). Use short sentences instead of long and complex sentences that can make your audience lose interest in your posts.

Has your social media marketing strategy hit a roadblock? DiziExperts can help. We are a leading SEO agency in Toronto. Our pros have years of experience creating laser-focused social media marketing strategies for brands. To learn more, call 1-905-448-2900.

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